Joey Cheek won the gold medal in the men’s 500-meter event at the 2006 Winter Olympics in Turin. In addition, Joey raised over $1 million in 2006 when he announced he would donate his medal bonuses to relief in Darfur, and encouraged other athletes and sponsors to do the same. After seeing the impact this action had Joey wanted to encourage other athletes to use their time in the spotlight to raise awareness about the world’s worst humanitarian crisis. Cheek is the co-founder and President of Team Darfur.
On December 10th, 2007 four Team Darfur Olympians joined Darfur activists, actresses Mia Farrow and Melissa Fitzgerald, radio host Joe Madison and Darfuri refugees for the conclusion of the US symbolic torch relay for Darfur. Joey Cheek, Nikki Stone, Vince Poscente and Nathaniel Mills addressed why the spirit of the Olympics means that the world should unite to help protect the people of Darfur.
In October of 2008, Team Darfur President Joey cheek spoke at the Philadelphia stop of the US symbolic torch relay for Darfur.